Questions every business owner must be able to answer correctly

This paper argues the significance of cultural diversity in enhancing team integration within organizations in terms of creativity and innovation, organizational flexibility and group’s cohesiveness using a conceptual model built based on previous literature; it defines cultural diversity within the organizational culture.

Furthermore, it studies some organizations assumptions that culture diversity doesn’t play an important aspect in business, taking into account other arguments which state that cultural diversity increases complexity, confusion, difficulty in communication and it has no effect on teams’ performance. Finally, it examines the influence of cultural diversity on group’s integration in construction organizations, by analyzing a selected team using the cultural diversity model from the findings of the literature review.